This project focused on running a premium Meta Ads traffic campaign for a coaching, consulting, and online course brand. The client wanted to drive more qualified visitors to their course landing page, increase awareness around their coaching offer, and build a stronger audience base for future retargeting campaigns.

I created a traffic-focused Facebook and Instagram Ads strategy built around audience intent, service positioning, landing page visits, and content-based engagement. Since the campaign objective was traffic, the focus was not direct sales claims, but attracting relevant people interested in online learning, coaching support, consulting guidance, and professional development.

Performance result: 

Landing Page Views: 7,850+
Link Clicks Generated: 12,400+
Targeted Audience Reach: 186,000+
Total Ad Impressions: 342,000+
Best Cost Per Link Click: $0.18
Ad spend: $1,595

The work included campaign setup, traffic objective optimization, audience research, interest-based targeting, creative testing, placement refinement, landing page visit monitoring, and performance tracking. Overall, the client received a clean, traffic-driven Meta Ads campaign that increased qualified visitors, improved content visibility, and built a stronger warm audience for future lead generation or course enrollment campaigns.