The law firm wanted to generate consultation inquiries from local people seeking support with family law, personal injury, estate planning, and business-related legal matters.

Campaign Approach:

Separate Facebook and Instagram lead campaigns were created for selected practice areas. Location-based targeting, service-focused messaging, mobile-friendly forms, and retargeting helped reach relevant prospects and improve inquiry quality.

Campaign Results:

The campaign generated 94 consultation inquiries from $2,680 in ad spend, with an average cost of $28.51 per lead. The firm’s lead-tracking system was used to identify qualified inquiries and scheduled consultations. Among them, 62 inquiries matched the firm’s location and case criteria, resulting in 39 scheduled consultations.
The ads reached 55,800+ local users, delivered 124,600+ impressions, and generated 1,870+ landing page views. The strongest campaign achieved a $23.40 cost per inquiry.

Project Value:

The campaign created a consistent consultation pipeline and identified the legal services generating the strongest local demand.

Work Completed:

– Lead campaign setup
– Practice-area targeting
– Lead form development
– Ad copy and creative guidance
– Retargeting and optimization
– Performance reporting