The bouquet design service in Covington wanted more online orders for birthdays, anniversaries, celebrations, and thoughtful gifts. Although its arrangements attracted attention, earlier ads drove inconsistent sales and limited repeat traffic.

I created a localized Meta sales campaign to showcase signature bouquets, reconnect with interested visitors, and convert product views into completed orders.

Campaign Execution:

– Built a purchase-optimized campaign for Covington shoppers
– Separated new-customer and retargeting audiences
– Tested bouquet images, occasion-based copy, and gift messages
– Retargeted visitors who explored arrangements without ordering
– Directed more spend toward creatives driving stronger sales

Key Results:

– 108,420 people reached
– 196,240 impressions
– 1.81 average frequency
– 3,669 link clicks
– 1.87% link CTR
– 493 add-to-cart actions
– 146 attributed purchases
– 3.98% click-to-purchase rate
– $15.65 cost per purchase
– $2,284.90 advertising spend
– $8,294.19 purchase value
– 3.63x return on ad spend

Business Impact:

The campaign generated 146 tracked bouquet orders and created a steadier online sales flow. Each advertising dollar produced $3.63 in purchase value, while retargeting helped recover Covington shoppers who showed interest but didn't complete an order.