The cleaning company wanted to reach residents who needed dependable help with routine cleaning, deep cleaning, and move-related services. I developed a localized Meta lead campaign that presented the available options clearly and reduced unnecessary steps in the inquiry process.

Campaign Execution:

– Promoted recurring, deep, and move-in or move-out cleaning
– Separated messaging by cleaning need and household situation
– Targeted Peoria and nearby serviceable communities
– Used an instant form to collect property size, cleaning type, and preferred timeframe
– Tested room-focused visuals against complete-home transformations
– Refined creatives and placements according to lead quality
– Shifted spend toward the strongest service and audience combinations

Key Results:

– 74,260 people reached
– 129,912 impressions
– 1.75 average frequency
– 2,364 link clicks
– 1.82% link CTR
– 118 qualified inquiries
– 4.99% click-to-lead rate
– $16.50 cost per lead
– $1,947 advertising spend

Business Impact:

The campaign generated nearly four qualified inquiries per day and gave the company a steadier pipeline of local cleaning opportunities. Service-specific messaging helped distinguish recurring clients from one-time requests, while form responses allowed the team to understand each household’s needs before responding.